Strategic Keynote for Britvic’s Leadership Team
October 14, 2024Britvic’s leadership event in the Aviva, Dublin gave David a rare opportunity to host on home soil.
David was thrilled to be asked to host and deliver a leadership keynote at Britvic’s Leadership Event.
As one of the country’s leading soft drinks companies, Britvic has a proud brand history that spans over 240 years and a portfolio that includes Ballygowan, MiWadi, Club and TK. It also has exclusive agreements to make and distribute global brands such as Pepsi, 7UP and Mountain Dew Energy on behalf of PepsiCo.
As a truly sustainable business, sustainable practices are embedded in every element of its business strategy. Its Healthier People philosophy ensures consumers are provided with a choice of great tasting drinks and that it creates a working environment where work is fun, purposeful, inclusive and rewarding.
David spent several months working with the senior leadership to craft a compelling experience for every single audience member. This particular event was shaped to align its people on a strategy – to set goals and targets for the future, to explore, recognise and celebrate their successes but also to set their sights on what’s next.
“ to explore, recognise and celebrate their successes.”
David was contracted not only to deliver a learning strategic keynote but also to be the overall emcee and host for the day. It was a particularly exciting opportunity as David got to introduce the brand-new international launch of the Pepsi brand.
The atmosphere in the room was electrifying as David led panel discussions and built excitement and enthusiasm around the brand and its messaging.
As a host and an emcee David’s job is to make sure that every single event is entirely customised to meet the needs of that business, their strategy and their culture.
He brought his trademark witty learning style to the audience, and made sure that the messages landed with impact. As always it was his aim that the audience were truly a part of the conversation and he went out of his way to try and make it the most interactive and engaging event that they’ve ever attended.
Speaking after the event David said: “This is the first time that I’ve had the opportunity to work with Britvic and it was a pleasure from start to finish. I knew from the very first briefing call that this was a leadership team that was absolutely focused on making sure that their people were at the centre of the future of the organisation.
“We crafted a session where every single member of the audience was involved actively in every aspect of the program.
“They weren’t just communicated at, they were communicated with and involved in a dialogue”
“Most of my work is in North America and in Europe so I always really look forward to an event with a home audience and this one did not disappoint. I want to say a huge thank you to the team at Britvic and Pepsi for for trusting me with such an important event and I can’t wait to see what they achieve in the future.”
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