Meade selected to direct policymakers, legislators, and MLA’s

Strangford Lough and Lecale Partnership (SLLP) selected David as their key representative when they brought their People and LandscapeRoadshow to Stormont last week in an on-going campaign to raise the issue of valuing our heritage, amongst the public and opinion formers.

Of David’s role in the event, SLLP director Caroline Nolan said;

David created an excitement that I have not witnessed at any other event.  David’s authoritative content,  innovative engagement style and sheer professional showmanship struck just the right balance with our potentially sceptical audience which included senior politicians, academics and  business interests. His personal energy, ability to read the audience and lively interaction kept the audience alert and sharp throughout  It energised our communication programme and gave us many leads with other organisations. Behind the scenes David is a pleasure to work with and part of his success is the time that he invests in understanding  what his client wants to put across and the enthusiasm, positivity and knowledge that he brings to that task.

Meade curated research that demonstrated how getting in touch with nature and wildlife can reduce stress, and improve children’s attention span and learning ability.

“The cure for many of society’s ills is to be found in our heritage, both natural and built” says David, who lives with his family in Banbridge and is passionate about Strangford and Lecale. In the future the role of our environment in promoting well-being and health will be even more important and for that reason alone we need to conserve our fantastic landscapes and promote wildlife experiences such as  getting up close to our amazing marine life either on the shore or at the Exploris aquarium”.

The Strangford and Lecale Partnership is using feedback from the 2,000 people who attended the Roadshow that toured the area in February, those who contacted them, and input from the 20 sectoral organisations and community representatives on its stakeholder Advisory Committee to put together a vision for the area that puts heritage at the heart of its future.

People and organisations  are developing a shared vision and objectives that operate in “real time” so that there is already improved collaboration in the development of sustainable tourism, recreation and experimental renewable energy initiatives.

“The key is to integrate work across a range of organisations and make sure that they are working collaboratively and not re-inventing the wheel or pulling in opposite directions,” says Isabel Hood who chairs the SLLP Advisory Committee. “The goal is to hand over this wonderful landscape and rich heritage to the next generation, along with job opportunities and a healthy lifestyle”.

The Strangford Lough and Lecale Partnership brings the Northern Ireland Environment Agency, local councils and stakeholders together with many agencies and government Departments to work together for the good of the area and its people.

David leads launch of innovative new beverage product.

One of Europes toughest business sectors was given a boost recently when acclaimed speaker and personality David Meade was chosen to drive the launch of an innovative new product … and with some cunning advice from television’s favourite mentalist, academic and internationally acclaimed business motivator, the delegation of senior drinks executives were left under no illusion as to the future of the market.

Having worked closely with PR guru’s Future Image on the launch, alongside Nicola McCleery and Paul McGurk from Tennents Ni Ltd , David was charged with designing a bespoke product driven keynote presentation that would resonate with delegates, and offer meaningful business value for each of their organisations.  Following extensive research to this end, and much work with the client partners, David delivered two separate high energy sessions that focused tightly on the nature of change in the ‘on and off trade’ sectors, with reference to the changes in patterns of consumer demand and spending, and the importance of continuous innovation.

Speaking about David’s role in the event, Director of Marketing Nicola McCleery said

TNI was delighted with David’s input into the launch of Caledonia Smooth. The tailored content struck the perfect balance of business improvement all delivered in an extremely unique and engaging style.  Very entertaining, engaging host that is truly different – and David’s presence enabled us to harness a very strong media hook.  David is witty, unique, intelligent, entertaining and thought provoking.

Karen Wallace of Future Image comments

I would absolutely recommend David’s services in a heartbeat. I can’t recall having hired anyone who does anything reotely similar. He exceeded our expectations and went over and beyond his duty in preparation, to tie in with the other presenters on the day, and ensured we had a smooth event, which was greatly appreciated.  He was the hook to attracting attendees to the launch and also to educating them in an entertaining fashion throughout the evening. The night would not have ‘stood out from the norm’ without him.  He’s unique and in a class of his own. I can’t imagine how he could improve on perfection.

Caledonia Smooth is being hailed as the ‘next big thing’, but Tennent’s NI, the company behind it, ensured its launch was every bit as innovative as the product itself, recruiting mentalist, psychologist and business expert David Meade to introduce what is already the sector’s ‘talked-about brand’. He gave publicans some insider advice on how to excite consumers and ‘psych’ them into taking that first sip of something different.